Effective marketing doesn’t have to be complicated. In fact, it can be boiled down to just three simple steps. We like to call this marketing style “Group Hug Marketing,” and it’s all about building better communication and relationships with your customers. By following these three steps, you can create a cycle of ongoing success that will help your small business thrive:
Step 1: Invite People In
This is where you let potential customers know that you’re there and what you can offer them. This is also known as advertising. By getting the word out about your products or services, you can attract new customers and start building relationships.
Step 2: Make Them Comfortable
Once you’ve attracted potential customers, it’s important to build trust and help them in any way you can. This is sometimes called customer service. By creating a comfortable and positive experience for your customers, you can build long-lasting relationships that will keep them coming back for more.
Step 3: Send Them On Their Way Happy
This is where you exceed your customers’ expectations and leave them feeling satisfied and happy with their experience. By providing more than they expected, you create a win-win situation for everyone. Happy customers are more likely to return and recommend your business to others, which can lead to even more success.
But the cycle doesn’t end there. To keep your business thriving, you need to repeat these three steps again and again. Invite your customers back in by letting them know what’s new and reminding them why they like and trust you. Make them comfortable again by providing excellent customer service, and send them on their way happy (again) so that they’ll continue to spread the word about your business.
An Example of Sticky Marketing
We’d like to tell you about a small firm in Morocco that employed this strategy successfully to attract new clients.
When my family and I visited Marrakesh, we wandered into the ancient city square and found an open market, where we bought some snacks. After a day of awkward sales interactions, we were unsure about which nut vendor to try first. Yet one nut seller stood out and made a lasting impression on us by employing Sticky Marketing.
First, we were greeted with kind faces and offered to try any of their nuts for free. This piqued our interest in purchasing some of their goods and made us feel like we were among friends. Second, they made us feel at ease by letting us sample all of the nuts they sold and by being helpful without being intrusive while we picked out and paid for our selections. They ensured that the trip was fun and stress-free from start to finish. Ultimately, they went above and beyond by talking to us and offering to let us take pictures. We also got to take some hilarious pictures from atop their nut wagon.
The nut vendor went above and beyond to make us feel special, even though he probably wouldn’t see us again in the future. In short, they made buying nuts an event to remember and relish. With this strategy, everyone involved came out ahead, and the interaction was remembered fondly to this day.
This case demonstrates the effectiveness of Sticky Marketing as a tool for SMBs to acquire and keep clients. Businesses may create a great experience that will keep customers coming back for more by welcoming customers inside, making them feel at ease, and going above and beyond what they anticipate. We recommend that small company owners try to think of entertaining, truthful, and original ways to get the word out about their wares.