Stickers have been around for decades helping politicians get elected, building companies, establishing brands, advertising, promoting events, starting conversations and increasing exposure. Yet despite being visual, memorable, long-lasting, and having a low cost per impression, not enough attention has been paid by marketers and businesses to the power of this sticky marketing tool. Here are some reasons businesses and marketing professionals shouldn’t discount this low-cost marketing medium.
Stickers Give You Impressions in a Different Space
Online and digital marketing is the bread and butter of many organizations marketing efforts. But online marketing is fierce and crowded. Many folks are developing ad blindness, where they automatically filter out online ads. The benefit of stickers is that they can give you a visual impression even when folks aren’t buried in their phone. For example, say you send out stickers with every order your business ships. If some of those end up on waterbottles, cars, laptops, they will act as long term impressions of your brand, not just for the customer who put it on her waterbottle, but also the folks that she is around. Stickers give you the chance to make a marketing impression in a less crowded space.
People Love Stickers
Pretty much everyone loves stickers. Sales of waterbottle and hydroflask stickers are at an all-time high. Folks put them on their laptops, phones, luggage, cars, and more. Stickers are a great way for people to support a cause or make a statement. Or to show what somebody is into. A sticker can be a great conversation starter. There are a multitude of reasons that people love stickers, but there is no doubt that if are giving out stickers as part of your marketing efforts, you’ll have a lot of folks sticking them on everything they own.
Stickers Give Your Customers a Tool to be Advocates
For many businesses, a high concentration of sales come from a relatively small portion of their customer base. These are the customers who love your brand, and love your products and are very likely to recommend your company to others.
That said, most people aren’t actively looking for opportunities to share your brand. They’ll recommend if asked, but otherwise it’s not likely to come up. Stickers, on the other hand, make it much easier for your loyal customers to advocate your brand proactively. All they have to do is apply the sticker onto something they own, and you have a walking, talking advertisement in the shape of word-of-mouth marketing, which is even more powerful. And the best thing? No one will feel as if they are acting as an advertisement for you, because, as we previously said, people just like stickers.
The Quality of Stickers Has Improved Significantly
Stickers are no longer simple white squares with a blurry image on them. They usually aren’t made of paper that falls apart after a few days. The stickers we make at CustomStickers are printed in high resolution, with an ultra-wide color gamut. They are made of thick vinyl and have a waterproof laminate coating so they last for years even outdoors, or going through the dishwasher. Our cutting technology is the best on the market, so detailed, intricate cuts are no problem. We can make them in any size, shape, and design. If you can think it up, we can turn it into a sticker for you.
Stickers are Cost-Effective
Compared to many other promotional mediums, stickers are highly cost-effective. Not only is the investment itself reasonable compared to other advertising tools, but the way they are perceived by customers and prospects makes them even more valuable. Most people don’t view stickers as a pushy advertising tactic. On the contrary, people view them as a bonus or gift. Instead of being irritated, feeling like they are being sold to aggressively, they are likely to start thinking about where they can apply the sticker, or who they can give it to as a gift. It certainly acts as a great reminder of your brand and most people will make a mental note to interact with your business in the near future.
Stickers Increase the Effectiveness of Other Marketing Campaigns
Stickers significantly increase the effectiveness of other marketing campaigns. For example, if you want to build an online subscriber list, offer people free stickers for their email addresses. Want to increase the open rate of your direct mail? Include a sticker (and let people know about it beforehand, of course.) Add QR codes to your stickers to increase awareness of online campaigns and improve conversion rates for your online store. These are just some of the ways you can use stickers to enhance your other marketing efforts. With a little creativity, you can do so much more. Stickers continue to be a powerful marketing tool that brings together more traditional advertising methods with highly effective word-of-mouth marketing, all while being non-intrusive. Due to the general perception that stickers are something fun rather than an ad or sales tool, they promote a high level of engagement while minimizing the automatic defenses that go up in customers when faced with a more traditional advertisement. Combined with their cost-effectiveness, stickers are a powerful promotional tool every business should be taking advantage of.
What more ideas on using stickers to promote your business? Head over to our latest guide here.