Amaranth, with its bold and beautiful hex code #F19CBB, is a vibrant and eye-catching shade that sits somewhere between pink and red. Named after the amaranth flower, this color is a perfect mix of elegance and energy, making it a favorite in everything from fashion to interior design. It’s a hue that feels both playful and passionate, with a unique warmth that makes it stand out.
Let’s dive into what makes Amaranth so special, how it can be used, and the deeper meaning it holds across cultures.
What is Amaranth?
Amaranth is a lively and striking color that radiates confidence and creativity. It’s a mix of red and pink, capturing the intensity of red and the softness of pink in one vibrant package. The result is a color that feels both romantic and dynamic, bold yet approachable.
The name comes from the amaranth flower, known for its stunning reddish-pink petals. The flower itself has symbolic roots in beauty and immortality, which adds an extra layer of meaning to the color. It’s a shade that feels alive and timeless, making it a popular choice for designers, artists, and anyone looking to add a pop of energy to their work.
Complimentary Colors
Amaranth works beautifully with a range of complementary tones, making it a versatile option in color palettes. Pair it with soft greens or mint tones for a fresh, spring-like vibe, or go for cool blues to create a striking contrast. It also looks amazing with neutral shades like cream or gray for a more subtle and sophisticated look.
For a complete palette, here’s a handy reference to its complementary, triadic, and tetradic matches:
What Does Amaranth Mean?
Amaranth is often associated with passion, love, and vitality. Its vibrant energy makes it a color that feels alive and full of movement. Like its namesake flower, which is sometimes linked to everlasting beauty, Amaranth can also symbolize resilience and endurance.
Emotionally, this color is uplifting and energizing. It’s the kind of shade that catches your eye and brings a sense of joy and creativity. In personal spaces or designs, Amaranth can inspire feelings of warmth and positivity, while also adding a touch of boldness.
Amaranth Across Cultures
Amaranth has deep roots in different cultures around the world. In ancient Greek mythology, the amaranth flower was considered a symbol of immortality. The word “amaranth” itself comes from the Greek “amarantos,” meaning “unfading.” This timeless association adds a layer of depth to the color.
In modern times, the color’s bright and playful nature has made it a favorite in fashion and branding, especially in cultures where bold colors are celebrated. It’s often used to evoke feelings of joy, energy, and love.
Amaranth Shades and Tones
Amaranth comes in a variety of shades and tones, from deeper, richer hues to lighter, pastel versions. These variations make it a flexible color that can be adapted to different moods and designs. Whether you prefer a softer, romantic look or something more vibrant and bold, Amaranth has you covered.
Explore the different shades of Amaranth here:
Amaranth in Design and Practice
Amaranth is a fantastic color to use in design projects when you want to make a statement. Its bold and energetic nature makes it a great choice for branding, where it can convey creativity, passion, and a sense of fun. In fashion, Amaranth adds a playful yet sophisticated touch, whether it’s in accessories, clothing, or makeup.
For interiors, Amaranth works well as an accent color. Use it in cushions, art pieces, or decorative elements to liven up a space. Pair it with softer tones for a more balanced look, or go all-in with vibrant contrasts to create a dramatic effect.
In digital design, Amaranth’s brightness can add energy and excitement to websites, apps, or social media graphics. Just be mindful of its intensity and balance it with neutral or cool tones to avoid overwhelming the viewer.
Wrapping Up
Amaranth is more than just a color—it’s a statement. With its mix of boldness and beauty, it brings energy and warmth to anything it touches. Whether you’re using it to add a pop of color to your home, designing a striking brand, or simply enjoying its cultural and symbolic meanings, Amaranth is a shade that refuses to fade into the background. It’s timeless, versatile, and full of life—just like the flower it’s named after.
