Close-up of a printing press with large metal rollers carrying colorful abstract artwork, a freshly printed sheet feeding out below, CMYK-colored rollers at right, and stacks of matching printed cards on a worktable.

What Is Offset Printing?

Offset printing transfers an inked image from a plate to a rubber blanket and then onto paper. Its setup costs favor repeatable, longer runs, while its press format, color controls, stock options and finishing requirements shape the finished job.